About SPAIK
SPAIK is a Dutch AI consultancy and training company. We build AI solutions that Dutch mid-market companies actually use, and we train the teams that have to work with them every day. Founded in 2024 in Amsterdam by Jochem van Laren, Thijs Bongertman and Jan Bolle.
What we do
We work in two lanes that reinforce each other. Consultancy: from AI strategy and roadmap to concrete pilots and full implementation, including governance and the EU AI Act. Training: practical, hands-on programmes that take teams from AI awareness to daily AI use — from open-enrollment cohorts to in-company tracks built around your own processes.
Why we exist
Most AI projects in mid-market companies stall in PowerPoint. Slides become pilots, pilots become demos, demos become "interesting, we'll see next year." The bottleneck is rarely the technology. It's the gap between the C-suite and the people who do the work. SPAIK closes that gap by building AI that survives contact with reality, and by upskilling the people who have to live with it.
The founders
Clients we've worked with
We work with Dutch mid-market companies and a handful of corporates. A non-exhaustive list of named clients:
- Movir
- Euphoria Mobility
- Reditus
- FedEx
- Philips
How we publish
We publish a maximum of one deeply-researched piece per week. Every post is written by a named SPAIK practitioner, opens with a direct-answer block, and links back to our pillar pages. Our editorial policy spells out the rules, sourcing standards and corrections SLA in full.
Read our editorial policy→Recent whitepaper by co-founder Jan Bolle: 5 leadership perspectives on AI
Get in touch
Spaik B.V. is registered in Amsterdam (KvK 95243763). Office: Erasmusgracht 7-3, 1056BB Amsterdam. For consulting and training enquiries, email info@spaik.io or message us on LinkedIn.