What we learn in the organisations where AI does the work

For organisations and departments of 50 people and up: about adoption, and about the people who manage AI.

AI strategy for management: from experiment to competitive advantage

How does the management of a mid-market company build an AI strategy that pays off instead of scattered experiments? Start with business value, not tooling.

Jun 18, 2026Jochem van LarenFounder & CEO7 min read

Ink drawing: a man steers a paper boat with an orange sail, behind him smaller paper boats drift without direction

Ink drawing: a woman in an orange scarf cycles off on her own while a man stays behind with his arms outstretched

AI AdoptieJun 17, 20267 min read

AI training for teams: from knowledge to behavior (and the EU AI Act)

Training a team in AI only works when knowledge becomes behavior: champions, winning over the broad middle, measuring on hours saved, and meeting EU AI Act Article 4.

Ink drawing: a row of potted plants on a windowsill, healthy on the left and wilted on the right, with a tipped over orange watering can in front

AI AdoptieJun 16, 20267 min read

AI adoption in the Dutch SME: why it stalls around month 3

Why AI adoption in SMEs stalls around month 3, and what actually works: MT buy-in, broad training, internal champions and the 50% to 97% autonomy jump.

Ink drawing: a young man levers a large stone block loose with an orange crowbar while two older colleagues look on

AI StrategieMay 18, 20264 min read

Is AI snapping up every opportunity in the labor market?

Employers are cutting junior roles because AI gets the work done faster. At the same time they are desperately searching for people who deploy AI strategically. Invest in AI-native juniors today and you build a head start instead of a knowledge gap.

Ink drawing: a pianist in a tailcoat stamps forms with an orange stamp at a desk full of paper, while a grand piano stands unused beside him

AI StrategieApr 24, 20264 min read

Your best people are doing work a computer could do

AI is moving to the core of your business. Adoption needs leadership, not a tool. The real gain isn't cost savings: it's freeing up your best people.

Ink drawing: a woman at a kitchen table with a laptop and a coffee mug flips a large orange switch on the wall

AI voor MKBApr 22, 20265 min read

AI for SMEs: you don't need an IT department to get started

A tiling specialist saves 6 hours a week with a Claude subscription costing €20 a month. No IT department required. How you, as an SME director, can get started today.

Ink drawing: a craftsman at a cluttered workbench places an orange gear on a conveyor belt of identical gears

AI ImplementatieFeb 2, 20262 min read

From AI pilot to organization-wide adoption

You assign a team to build an AI tool that works perfectly. Three months later, only that same team uses it. Here's how to actually scale.

Ink drawing: a man in a suit hands a large wall clock with orange hands to a smiling colleague at a desk

AI ImplementatieJan 7, 20262 min read

Save time for your best people with AI

For most organizations, starting with AI sounds like a massive project. Yet you can take steps today, without replacing your entire IT environment.

Ink drawing: two builders kneel by a row of foundation stones and check them with an orange plumb bob, a timber house frame stands behind them

AI ImplementatieJan 7, 20262 min read

95% of GenAI pilots show no measurable effect on profit

Many organizations invest in AI to work more productively. Yet organization-wide impact often fails to materialize. MIT NANDA found in 2025 that about 95% of GenAI pilots had no measurable effect on profit and loss.

Which process should you start with?

We know that after a half-hour call. Then you also know whether we are the right partner.

Book a call

Jochem van Laren

Founder & CEO