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What we learn at organisations and departments of 50 people and up: about AI doing the work, adoption and the people who manage it.

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AI Strategie

Is AI snapping up every opportunity in the labor market?

Employers are cutting junior roles because AI gets the work done faster. At the same time they are desperately searching for people who deploy AI strategically. Invest in AI-native juniors today and you build a head start instead of a knowledge gap.

May 18, 2026·Jan Bolle · Organizational Transformation·4 min read

Infographic AI labor market for juniors and employers

AI strategy for management: from experiment to competitive advantage

How does the management of a mid-market company build an AI strategy that pays off instead of scattered experiments? Start with business value, not tooling.

Jochem van Laren·Jun 18·7 min read

AI training for teams: from knowledge to behavior (and the EU AI Act)

Training a team in AI only works when knowledge becomes behavior: champions, winning over the broad middle, measuring on hours saved, and meeting EU AI Act Article 4.

Thijs Bongertman·Jun 17·8 min read

AI adoption in the Dutch SME: why it stalls around month 3

Why AI adoption in SMEs stalls around month 3, and what actually works: MT buy-in, broad training, internal champions and the 50% to 97% autonomy jump.

Jochem van Laren·Jun 16·7 min read

AI Strategie

Your best people are doing work a computer could do

AI is moving to the core of your business. Adoption needs leadership, not a tool. The real gain isn't cost savings: it's freeing up your best people.

Jochem van Laren·Apr 24·4 min read

AI voor MKB

AI for SMEs: you don't need an IT department to get started

A tiling specialist saves 6 hours a week with a Claude subscription costing €20 a month. No IT department required. How you, as an SME director, can get started today.

Thijs Bongertman·Apr 22·5 min read

AI Implementatie

From AI pilot to organization-wide adoption

You assign a team to build an AI tool that works perfectly. Three months later, only that same team uses it. Here's how to actually scale.

Jochem van Laren·Feb 2·2 min read

AI Implementatie

Save time for your best people with AI

For most organizations, starting with AI sounds like a massive project. Yet you can take steps today, without replacing your entire IT environment.

Thijs Bongertman·Jan 7·2 min read

AI Implementatie

95% of AI implementations deliver no ROI

Many organizations invest in AI to work more productively. Yet organization-wide impact often fails to materialize. Research from MIT shows only 5% achieves that breakthrough.

Jochem van Laren·Jan 7·2 min read

Which process should you start with?

We know that after a half-hour call. Then you also know whether we are the right partner.

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Jochem van Laren

Founder & CEO