"I knew how important AI would become for Movir, but not how to approach it. SPAIK was truly an amazing business partner in this and more than worth the investment."
Maurick Schellekens - CEO
Movir

Faster sales processing
People trained
Internal champions trained
Movir is a disability insurer with over 400 employees. The management team recognized early on the opportunities of AI and wanted to seriously pursue them. The question wasn't whether, but how. Where do you start, and how do you get 400 people on board? And where does the most impact lie? As Maurick puts it: "SPAIK opened our employees' eyes to look into the future, and to become part of that future themselves."
We started with the leadership team. After one session with Maurick and his leadership team, it was clear where the biggest opportunities lay, and the MT wanted to immediately roll it out across the entire organization. Over 350 employees were trained on their own processes. 10 internal AI champions now independently build new applications. We're now working on the entire commercial side in two-week sprints: sales and marketing, from strategy to execution.
Sales conversations are automatically logged in the CRM, variables are filled, and detailed segmentation is created. What used to take an hour of sales processing is now one minute. Over 350 people trained, 10 champions who carry the organization forward and independently build AI applications from technical solutions to agents. Movir grew from an initial training into an ongoing partnership. As Maurick summarizes: "SPAIK delivered much more than I had hoped for."
Business model impact
Movir's commercial team delivers significantly more output with the same people. Sales spends time on clients instead of administration. Marketing creates in minutes what used to take hours. The 10 internal champions ensure Movir isn't dependent on external parties; they identify new use cases and build on their own.
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