Campaigns go out faster.

In their own words

At a glance

The Situation

Movir is a disability insurer with over 400 employees. The management team recognized early on the opportunities of AI and wanted to seriously pursue them. The question wasn't whether, but how. Where do you start, and how do you get 400 people on board? And where does the most impact lie? As Maurick puts it: "SPAIK opened our employees' eyes to look into the future, and to become part of that future themselves."

Our Approach

We started with the leadership team. After one session with Maurick and his leadership team it was clear where the biggest opportunities were, and the leadership team wanted to move straight on to the whole organisation. Over 350 employees have been trained on their own processes. 10 AI leads now build new applications themselves. We are now working on the whole commercial side in blocks of 2 weeks: sales and marketing, from strategy to execution.

The Result

Sales conversations are automatically logged in the CRM, variables are filled, and detailed segmentation is created. Over 350 people trained, 10 AI leads who carry the organization forward and independently build AI applications from technical solutions to agents. Movir grew from an initial training into an ongoing partnership. As Maurick summarizes: "SPAIK delivered much more than I had hoped for."

From the sales desk

Johanneke Behrend is Commercial Director at Movir. Her marketing team was the first to work with AI; the back office followed.