Jochem van Laren

Founder & Strategic AI

About Jochem

Jochem is co-founder of SPAIK and advises Dutch mid-market companies on AI adoption. Before SPAIK he led strategy and change programmes at both scale-ups and corporates. His specialty: the bridge between the C-suite and the shop floor — making sure AI doesn't stay stuck in PowerPoint but actually lands in daily processes. He has worked with Movir, FedEx, Philips and dozens of mid-market organisations on AI roadmaps and team transformations. Jochem leads strategic sessions and the Adoption programme; expect him to keep asking which problem you're really trying to solve.

Expertise