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Applied AI

Prospect faster, write better messages, close more deals

AI for Sales

Prospect faster, write better messages, close more deals.

6 weeks8–15 participants€799 p.p. excl. VAT

300+ participants · 9.1 average score · Trusted by FedEx, Movir, BAM

Is this training for you?

You spend hours on prospect research that you want to do faster

Your outreach feels generic — and you see that in your response rates

You want to close more deals without extending your working day

What you get

Personal certificate (compliant with EU AI Act Article 4)

After this training you can

  • Research multiple prospects in depth in the time you currently spend on one
  • Write personalised messages that feel like true bespoke outreach
  • Prepare client conversations better with AI-generated scenarios and talking points
  • Deliver a compelling proposal faster that aligns with your client's business case

Return on investment

Prospect research: from 3 hours to 45 minutes. Writing a proposal: from half a day to 2 hours. That frees up 6–8 hours per week per account manager for the conversations that matter.

How it works

1

Intake & alignment

30-minute conversation about your context, processes and goals.

2

On-site training

Workshop with your own processes and data. No standard slides.

3

Practice assignments

Weekly challenges in your own work so it sticks.

4

Certificate & evaluation

Personal certificate and evaluation of your progress.

Cohort dates

DateLocationSpots
2026-04-29HNK Amsterdam Sloterdijk15Enroll
2026-05-27HNK Amsterdam Sloterdijk15Enroll
2026-06-24HNK Amsterdam Sloterdijk15Enroll

Programme

  • Accelerate prospect qualification with AI
  • Recognise company events and translate them into relevant conversation openers
  • Retrieve competitor intelligence in a structured way
  • Sending messages with AI without sounding generic
  • Maintaining tone and brand guidelines in AI-generated messages
  • Preparing client conversations: context, triggers, stakeholder interests
  • Working through common objections with AI as a sparring partner
  • Automatically generating call reports and follow-up summaries
  • Delivering proposals faster with AI for structure, argumentation and tone
  • Building ROI narratives that align with the buyer's priorities

Frequently asked questions

Account Managers, Business Development Representatives and Sales Development Representatives who want to use AI to prospect faster, write better messages and close more deals.

We work with Claude, but the approach is applicable in any AI tool you already use.

No. You learn to work with AI in your own workflow, without a technical background.

Yes. After the intake, the exercises and examples are aligned with your market, clients and products.

Yes. Every participant receives a personal certificate compliant with Article 4 of the EU AI Act.

Yes, provided we have sufficient registrations this training can also be followed individually.

Interested in this training?

Leave your details and we'll get back to you.