From prospect noise to buying signal
Business Booster discovers B2B prospects, continuously monitors them for buying signals, and alerts you when the right moment to reach out arrives.
What is Business Booster?
Business Booster is a B2B signal engine for SME sales teams who don't want to spend their day tuning a CRM. Built by SPAIK Labs, the tool discovers prospects via AI-powered queries on Bedrijfsdata.nl, enriches them through Perplexity Sonar, and monitors them automatically for buying signals — think: new hires, funding rounds, expansion, partnerships, tech-stack changes.
A warmth score (Cold / Lukewarm / Warm / Hot) combines ICP fit, signal recency and signal strength. When a prospect crosses a threshold or receives a strong signal, Business Booster alerts you in-app — with a 7-day cooldown so you're never flooded. AI-generated outreach drafts reference the detected signal directly, so you go from signal to personalised opening line in one click.
Why we built Business Booster
SME sales teams can't afford a full-time SDR who scans LinkedIn for funding rounds and hiring spikes all day. At the same time, sales leaders know that timing makes the difference between 'oh, nice' and a first meeting. Our B2B signal engine automates the constant observation, so humans are left with what only humans do well: a good conversation.
We deliberately did not build Business Booster as 'AI CRM'. No dashboards to wade through every morning. The tool talks to you via alerts: 'Company X just hired 12 people in operations, ICP match 87 — here's an outreach draft that names the signal.' Click, edit, send.
Sales teams in staffing, software implementation, marketing agencies and consulting use Business Booster today to convert outbound from 'hoping for a coffee' to 'responding to a signal'.
How it works
1. Define your ICP
Sector, region, size, free-text criteria. The AI scout pipeline does the rest.
2. Continuous monitoring
Per prospect we track hiring, funding, expansion, partnerships and tech-stack changes via Perplexity Sonar.
3. Signal-aware outreach
When a threshold is crossed you get an alert plus an AI-generated opener that names the signal.
Who is it for?
SME sales teams
5–50 employees, B2B outbound, no time for manual prospect research.
Solo founders
First-100-customers stage, ICP not yet locked, need signals to learn fast.
Sales managers
Pipeline coverage without having to hire an SDR team.
Tech stack
- Supabase (database + Edge Functions)
- Claude API for analysis and outreach
- Perplexity Sonar for enrichment
- Bedrijfsdata.nl + Hunter.io
Ready to let signals work for you?
Try Business Booster — built by SPAIK Labs.