Marketing - 10+"What sets SPAIK apart is their pragmatic approach and seniority. Experienced people who add value from day one. They built in 4 months what would have otherwise taken us a year and a half."
Joran Hofman - CEO
Reditus
Time saved per client
Previously half a day of manual work
More matches per run
Reditus is an affiliate marketing platform for B2B SaaS. Their biggest opportunity: automatically finding relevant affiliates outside their 20,000+ network. But the engineering team had no bandwidth. Manual affiliate recruitment took half a day per client. That doesn't scale to hundreds of clients. Competitors were launching similar features. The deadline: a live demo at SaaStock in October.
- June
PoC in Google Docs
A deliberately simple proof-of-concept: client input in a Google Doc, affiliate results in a Sheet. The goal: validate that the AI agents produced usable lists before building any infrastructure.
- July–August
Production architecture
With the PoC validated, SPAIK built the real engine: n8n for orchestration, Supabase as the data layer, and three parallel AI agents each with their own remit.
- September
Stability & handover
Batch processing against memory overflows, caching against API costs, and strict JSON schemas for reliable output. SPAIK handed the code to the Reditus team agent by agent.
- October
Live demo at SaaStock
Four months after the first PoC, the module went live on stage at SaaStock — and immediately generated 20+ qualified leads.
Content Affiliate Agent
Found bloggers, listicle writers and review sites already promoting competitors.
Service Provider Agent
Discovered consultants, agencies and BPOs that recommend SaaS tools to their clients.
On-Page Crawl Agent
Analyzed 10,000+ pages for affiliate-link usage and domain authority.
What used to take half a day of manual research per client now delivers thousands of qualified matches in 30 minutes.
- Half a day (4–6 hours) of manual research per client
- 20–30 affiliates per client
- Contact details not guaranteed
- Not repeatable or scalable
- 30 minutes of automated processing
- 1,000–2,000+ qualified matches
- Contact details auto-verified via Hunter.io
- Repeatable on-demand for every client
Retainer > hourly for innovation
A fixed monthly price removed the hours debate and rewarded speed. Hourly rates reward working slowly; a retainer makes pace everyone's interest.
Forward-deployed > external consultant
SPAIK lived in Reditus' Slack, standups and systems. No handover document, but building together — avoiding miscommunication and 'not invented here'.
PoC-first avoids waste
First a Google Doc → Sheet that worked, only then infrastructure. Product-market fit was proven before a single euro went into architecture.
Build for handover from day 1
Separate databases (Supabase for agents, Reditus DB for the platform) and per-agent runbooks. The Reditus team could run the system without refactoring their core.
Senior is cheaper than junior
Experienced engineers worked 3–4x faster. Even at a higher rate, total cost was lower — for R&D, seniority is cost-efficient, not a luxury.
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